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How a Brand Saved a Life
Published by Martin Communications
November 12, 2019

Imagine feeling fatigued for a few weeks and not knowing why—but your life is too busy to give it more than a nod and you keep muscling through your day. Then you go to bed one night and are awakened by a tapping on your wrist. Your Apple Watch. Bleary-eyed and sleep-deprived, you can’t quite focus on the alert, so you doze off again. But the tapping continues. Only harder this time. And out of that dreamy cozy sleep-state you suddenly jerk yourself awake. A sickening realization comes over you of what is going on: your heart is in full-blown atrial fibrillation (AFib). And your Apple Watch is telling you so.

A True Story 

One of our team members at Martin Communications bought an Apple Watch Series 4 for her husband. She knew her husband enjoyed the latest technology “gadgets” and thought the Apple Watch would be perfect for him. Delighted with his new gift from his wife, her husband wore the watch during the day and to bed each evening.

Her husband did not have a history of heart disease but had noted “being fatigued” prior to getting the watch. Wearing his new Apple Watch saved his life that night. The Apple Watch’s optical heart sensor detected a rapid and irregular heartbeat, indicative of an impending stroke or heart attack. It jarred him awake—and in response, he woke his wife and was rushed to the ER where doctors stabilized his heart. The alert by the Apple Watch saved him from a full-blown heart attack—or worse.

Technology as Advanced as Hospitals

The Apple Watch Series 4 and later have an irregular heart rhythm sensor on the inside band of the watch. The sensor checks a user’s heart rhythm in the background for signs of any irregularities and then alerts that user with the familiar Apple Watch “tapping.”

Apple worked for several years with the Food and drug Administration (FDA) to approve the introduction of the first direct-to-consumer product that enables users to take an electrocardiogram (EKG) straight from their wrist—anytime, anywhere. The new electrodes built into the back and front of the Apple Watch Series 4 work in tandem with Apple’s new ECG app to complete a “circuit” when a user touches the Digital Crown. The ECG app provides both the user and physicians with critical data when users experience symptoms such as a rapid or skipped heartbeat.

In the hospital, our team member compared the Apple Watch’s heart monitoring app to that of the heart monitoring equipment hooked up to her husband in the emergency room. The Apple Watch ECG app was showing the same data as that of the ER-monitoring equipment. A clinical trial indicated that the Apple Watch ECG app had a “98.3 percent sensitivity rating in classifying AFib.” 

For us here at Martin, we like those odds. After all, the families of our team members are a part of the Martin family.

That kind of odds are worth investing in—especially after an unexpected user-testing that saved the life of “one of our own.”

Want to hear more about brands and their influence on health, fitness, and overall well-being? Contact us today at 833-2ThinkM.



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